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UTM

Feature Guide

What are UTM parameters

Urchin Tracking Module (UTM) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They were introduced by Google Analytics' predecessor Urchin and, consequently, are supported out of the box by Google Analytics. The UTM parameters in a URL identify the campaign that refers traffic to a specific website and attribute the browser's website session and the sessions after that until the campaign attribution window expires to it. The parameters can be parsed by analytics tools and used to populate reports. - Source: https://en.wikipedia.org/wiki/UTM_parameter

This UTM also allows the marketing team the ability to track/measure the impact or level of success to our clients; with this granular data, it allows the marketing team the ability to prove that a strategy worked or not. Most commonly used on links & forms where tracking is applied for internal and 3rd party data to be collected.

Example: www.example.com/page?utm_content=buffer&utm_medium=social&utm_source=snapchat.com&utm_campaign=buffer&utm_term=running+shoes

Test UTM on this Website
On a Button

  1. Visit this page using the following URL to test the UTM feature:

    https://corewhitelabel.informa.com/home/utm?utm_source=My-Src&utm_medium=My-Med&utm_campaign=My-Camp&utm_content=My-Con&utm_term=My-Term&utm_emailname=My-EmailName&utm_url=https://www.myurl.com&utm_refid=MyRefID

  2. Click the button below, which will load the 3rd-party URL with UTM parameters.

    The link on the Button has the 3rd-party URL https://www.myevent.externalregistrationform.com
This is a Button with 3rd Party URL

Test UTM on this Website
On a Hyperlink

  1. Visit this page using the following URL to test the UTM feature:

    https://corewhitelabel.informa.com/home/utm?utm_source=My-Src&utm_medium=My-Med&utm_campaign=My-Camp&utm_content=My-Con&utm_term=My-Term&utm_emailname=My-EmailName&utm_url=https://www.myurl.com&utm_refid=MyRefID

  2. Click on this Hyperlink with an External URL

    Clicking on the link will load the 3rd-party URL with UTM parameters appended.

    The 3rd party URL on the link above is:
    https://www.myevent.externalregistrationform.com

Test UTM on this Website 
On another URL on the same domain

On this site, in the Marketing section > Third Party URL configured domain is:
https://www.myevent.externalregistrationform.com. 

The Hyperlink and the Button below have the following URL:
https://www.myevent.externalregistrationform.com/page1/page2  

Other URLs on the 3rd-party domains configured also get UTM parameters appended.

This is the Hyperlink.

Button with other URL on same domain myevent.externalregistrationform.com

Values stored in Cookie and URL

This table shows the values stored in the Cookie and UTMs that get appended to configured 3rd-Party URLs:

Page/Campaign URL UTMs


Cookie utm_parameters


3rd party URL UTMs


UTM Source for configured 3rd party URLs 


utm_source=My-Src

utm_source:My-Src

utm_source=My-Src

UTM on 3rd party URL appended from cookie

utm_medium=My-Med

utm_medium:My-Med

utm_medium=My-Med

UTM on 3rd party URL appended from cookie

utm_campaign=My-Camp

utm_campaign:My-Camp

utm_campaign=My-Camp

UTM on 3rd party URL appended from cookie

utm_content=My-Con

utm_content:My-Con

utm_content=My-Con

UTM on 3rd party URL appended from cookie

utm_term=My-Term

utm_term:My-Term

utm_term=My-Term

UTM on 3rd party URL appended from cookie

utm_emailname=My-EmailName

utm_emailname:My-EmailName

utm_emailname=My-EmailName

UTM on 3rd party URL appended from cookie

utm_url=https://www.myurl.com

utm_url:https://www.myurl.com

utm_url=https://www.myurl.com

UTM on 3rd party URL appended from cookie

utm_refid=MyRefID

utm_refid:MyRefID

utm_refid=MyRefID

UTM on 3rd party URL appended from cookie

 

 

formType=BookAStand

UTM on 3rd party URL appended from website/page properties

 

 

formName=MyForm

UTM on 3rd party URL appended from website/page properties

UTM Cookie Expiry Information

  1. When the cookie utm_parameters is first created, its expiry is set to 30 days from the visit date.
  2. If a user returns to the website within 30 days with one or more new values, the existing utm_parameters cookie is overwritten with the new values.
  3. When the cookie is overwritten with new UTM values, the expiry is reset to 30 days from that visit.
  4. If a user returns within 30 days without any UTM parameters, the existing utm_parameters cookie remains unchanged, and its expiry is not extended.
  5. If 30 days pass without the user returning with UTM parameters, the utm_parameters cookie expires naturally.

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